Newsstand

August 3, 2011
HAS DIGITAL MARKETING GONE DIRECT OR HAS DIRECT MARKETING GONE DIGITAL? [DMA11]

When you attend the DMA2011 Conference & Exhibition, October 1-6 in Boston, you’ll find that the answer to the above question is: yes, no, and all of the above. Many digital marketers don’t realize they are direct marketers and many direct marketers don’t know how to integrate digital marketing into their strategies. To help creative advertising agencies and others realize the best of both worlds, this year’s DMA Conference includes a series of fundamental sessions that provide a comprehensive overview of the direct marketing process and how digital fits into it.

Direct marketing is often described as advertising that reaches its audience without radio and television. While that was traditionally accomplished through direct mail, it has spilled over into the realm of digital marketing and now includes electronic media, internet communications, social media, mobile media, and any other form of digital media. These sessions will show professionals from both disciplines how the other side can enhance and grow their existing efforts.

The DMA2011 Conference and Exhibition will provide in-depth information to help bridge the gap between digital marketing and direct marketing. Over 10,000 people will attend this global event for real-time marketers in order to develop the strategies they need to succeed and grow in the new direct world.

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