Newsstand

August 1, 2011
ANALYZE YOUR MARKETING ANALYTICS AT THE DMA2011 CONFERENCE [DMA11]

Were you one of the direct marketers contributing to the stunning statistic that the amount of data produced in 2010 was more than all other years put together? If that describes you perfectly, then the Data, Measurement & Attribution track at the DMA2011 Conference & Exhibition, October 1-6 in Boston, will be right up your alley.

With so much data available, there has never been a greater need to organize and order it properly. When analyzed correctly, good data provides essential information with which to better target customers. These sessions will provide cutting-edge thinking to demonstrate how to better understand your target audience and get the most from your data.

The consumer packaged goods (CPG) industry has used marketing analytics for over thirty years to create a model that establishes the link between spending in various media outlets and locations with additional sales generated. With the increased usage of the Internet, social networking sites, mobile advertising, and text messaging, digital marketers can now use similar models to predict and measure the impact of their marketing activities as well.

Over 10,000 people will attend this global event for real-time marketers, trying to analyze exactly what they need to improve the effectiveness of their database analytics.

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