Newsstand

July 19, 2011
Searching for SEO at the DMA2011 Conference [DMA11]

It’s all everybody is talking about these days - SEO for marketing. Search Engine Optimization - you know you should be doing it; you may even think you are doing it. But are you taking advantage of the latest knowledge and insider info to make your internet and social media communications stand out? Find out at the DMA2011 Conference & Exhibition, taking place October 1-6 in Boston.

DMA has organized a staggering amount of learning tracks, keynote speeches, roundtables and workshops to help attendees find answers to their burning SEO questions. You’ll see what can be done to increase visibility beyond loading web copy with keywords. You’ll debate the pros and cons of pay-per-click (PPC) marketing campaigns versus organic (or “free”) search marketing with the best in the business. And you’ll come away with time-sensitive information you can use right now to improve exposure.

If you think you don’t have to do everything you can to help your company or your clients optimize their search engine strategies, you could be doing yourself and them a big disfavor because the target audience isn’t going to work that hard to find what they want. This year’s DMA2011 Conference offers beginners to experts the opportunity to learn new strategies for integrating search marketing with content marketing to maximize results.

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