Newsstand

August 14, 2011
Growing Ideas for Organic Search Marketing at the DMA2011 Conference [DMA11]

Want to know how to improve the visibility of a website or web page without paying to have your listing right at the top? Then you need to find out everything there is to know about organic (or “unpaid”) search marketing. The DMA has made it easy for you by gathering together the brightest in the business for your convenience at the DMA2011 Conference & Exhibition, taking place October 1-6 in Boston.

Some actions direct marketers take to increase SEO are starting to feel forced - and are having the unintended consequence of disengaging rather than engaging the target audience. You may have heard that Google is changing its algorithms in response to some of the SEO techniques marketers are employing. The key now is to know how the various search engines work and what your targets are searching for, and then make your information easily accessible to them in their preferred delivery outlet.

Marketers can learn all this, along with tips on how to incorporate LinkedIn, Facebook, Twitter and blogs into their organic search strategy, at this year’s DMA. Spending a few days now sowing the seeds of marketing knowledge could yield a bumper crop of results down the road.

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