Newsstand

August 30, 2011
Searching for Priorities at the DMA2011 Conference [DMA11]

With so many search marketing strategies competing for attention, where can direct marketers turn for help and in-depth information on setting search marketing priorities? They can turn to the DMA2011 Conference & Exhibition, taking place October 1-6 in Boston, where they’ll find a convention center stuffed with answers.

The latest research shows that various search marketing strategies are generating results, but it can still be difficult to prioritize which one will work best for your unique marketing situation. Many direct marketers need help deciding where to direct time and financial resources to achieve the highest impact. If you can only implement one strategy at a time, is it best to optimize your website for incoming traffic, develop a rocking YouTube video, create a terrific blog that everyone will want to follow, or concentrate on getting people to “like” your Facebook page? And how does mobile media fit into the plan?

Professional marketers can get help from industry experts in sorting through all these questions at the DMA2011 Conference and Exhibition. Making it a priority to search for SEO information at this year’s conference can provide you with the information you need to determine your search marketing priorities.

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