Newsstand

June 17, 2011
ONLINE MARKETING IS DIRECT MARKETING [DMA11]

Is there a better way of marketing directly to customers and prospects than through the Internet? After years of dominance, we’re seeing chinks in the armor of stalwarts like print, radio and television advertising. Online marketing gives direct marketers increased opportunities to communicate directly to target audiences in an effective and cost-efficient way. They’re engaged, involved, and ready to take action. Leads can be generated, captured and funneled into an action-based database for follow-up in the blink of an eye.

But, like anything with an upside, online marketing also has a downside. It can be overwhelming, fragmented, and highly fickle. Strategies that work one month may not work the next. New technologies are introduced so quickly it can be challenging to learn them completely before the next innovation appears. Some of the current strengths of online marketing include e-marketing, SEO and pay per click, social marketing, blogs and RSS feeds. What will be next: webinars, Internet radio and TV, or some strategy yet to be introduced?

Over 10,000 attendees will discover the latest in online marketing and direct marketing at this year’s DMA2011 Conference & Exhibition Oct 1-6 in Boston. In addition to conference sessions, dedicated professionals will take advantage of pre-conference workshops and certifications on social media, email, and mobile to learn the latest online marketing tactics. They’ll find out what’s most effective in the online marketing arsenal now and see what’s on the horizon. Then they’ll head back to their offices to implement the strategies they learned, and set the next generation of internet marketing in motion.

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