Newsstand

June 23, 2011
GET IN-DEPTH MARKETING TRAINING AT DMA2011 [DMA11]

Marketing executives have enough on their plates trying to understand the latest direct marketing strategies themselves without worrying about how to efficiently pass their knowledge on to everyone else in the organization. They don’t have time to stop in the middle of planning a marketing campaign to bring everyone up to speed on the technical aspects of the business. Add to that the facts that not all marketing managers make great trainers and not all training is 100% effective, and you can end up with a marketing team that’s all over the map when it comes to industry knowledge.

That’s why it makes sense to step back for a few days and become completely immersed in new techniques and current strategies. The DMA2011 Conference & Exhibition features nine educational session tracks, presented by industry experts who cover a wide range of direct marketing and integrated marketing topics including acquisition, creative, email, social, branding, mobile and more. These marketing seminars are organized by levels from fundamental to advanced, so attendees can build a learning schedule that’s exactly matched to their skills.

Over 10,000 attendees will have the opportunity to receive in-depth marketing training at the DMA2011 Conference & Exhibition Oct 1-6 in Boston. Many are taking advantage of team discounts to bring groups to the event because they know that time invested in solid training now pays off in large dividends later. And they’re maximizing their savings with early bird discounts. Register by June 24 and save up to $300 per person.

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