Newsstand

August 23, 2011
SOCIAL MEDIA MARKETING TRACK AT DMA 2011 [DMA11]

Social media marketing opportunities are everywhere. With advertising revenues expected to explode to over $8 billion in the next five years, this could be the next big marketing sensation. Everyone is telling you to get on it, but it’s so much more than just another channel—it’s a mindset, a methodology, it’s as direct as you can get, and we’re just beginning to learn about the totality of its influence.

Direct marketers around the globe are scrambling to figure out how to integrate Facebook, Twitter, YouTube and more into the marketing mix. Social media is being used to build brand awareness and loyalty, and engaging content has become a sought-after commodity to keep consumers with short attention spans and shorter memories coming back for more. Smart marketers are taking the time to get the training in social media they need to be successful in this new communications world. They’re signing up for the social marketing seminars in the Brand, Social & Content Marketing track at this year’s DMA2011 Conference. These sessions are packed with information on best practices and case studies about how practitioners are using all aspects of social media.

Over 10,000 attendees will discover the latest in social media and integrated marketing at this year’s DMA2011 Conference and Exhibition Oct 1-6 in Boston. They’ll take the time to look before they leap headfirst into the bold new world of social media marketing. And, register by June 24 and activate early bird savings of up to $300.

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