June 28, 2011
SOCIAL MEDIA FOR BUSINESSES
So far, it seems the best examples of social media marketing success have come from business-to-consumer marketing. Can the same results be achieved for business-to-business marketing? Current trends indicate that the answer to that question is a resounding “Yes!” It may be impossible to motivate business owners and decision-makers to “Like” you on Facebook or to read your comments on Twitter, but a well-structured social media program can still generate positive business results.
There are many similarities in the B2C and B2B approaches to social media marketing -- set goals, analyze the prospects, define a need, craft a message, set a budget, develop a strategy, implement, measure, and revise. The differences are more in the specific tactics. While consumer marketing may be more SEO driven, business marketing tends to be more content driven. Consumers are willing to search more sites to gather information, while business people want to make maximum use of their time. Consumer marketing needs more frequency, whereas business professionals take action quickly when something can benefit their business. Social media marketing for business may require more restraint than the all-out enthusiasm and high energy it takes to drive consumers to take a desired action.
Over 10,000 attendees will discover the latest in social media marketing for business trends at this year’s DMA2011 Conference and Exhibition Oct 1-6 in Boston. What they may find at the pre-conference workshop on Social Media is that, in the social media race for businesses, the winner might not always be the hare.
Learn social media marketing strategies to successfully set your business apart at the DMA2011 Conference & Exhibition Oct. 1-6 in Boston.
The DMA Newsstand Archive