Newsstand

July 22, 2011
Getting Noticed Through Convention Marketing Exhibits [DMA11]

One of the keys to effective marketing communication is being in the right place at the right time. If you’re an individual or a company that specializes in providing direct marketing solutions to businesses, a part of being in the right place at the right time consists of getting yourself out there in front of the very people that are looking for your services. Marketing exhibits at industry conferences are the perfect setting to accomplish this.

First of all, you’ll have a ready-made audience. Marketing conference exhibits are the type of environment where you can lay your salesman hat aside and simply let your product or services speak for themselves. The people in attendance will be versed in the language of marketing, making your job relatively easy. Instead of chasing customers down, they’ll be coming to you.

Second, there’s no better way to improve your game than to see what the competition has up their sleeve. Participating in large scale conferences places you within a stone’s throw of other marketing exhibits, which can give you valuable insight into how far ahead—or how far behind—you are from your industry peers.

The DMA (Direct Marketing Association) holds their yearly flagship marketing conference, DMA2011, where upwards of 10,000 attendees and exhibitors gather from around the world together under one roof for an epic meeting of the minds. If you’re interested in getting on board as an exhibitor, get in contact with the DMA2011 team today.

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