Newsstand

July 29, 2011
Of Pennies and Perfection: What to Look for in a Mobile App Developer [DMA11]

If you’ve got a killer idea for a mobile phone application that you could market to your customer base as a method of enhancing their experience but don’t have the technological know-how to get it done, there’s no reason to sweat. All you have to do is hire a capable app developer, and you’re set. Mobile marketing conferences are without doubt the best setting for companies interested in application marketing to get connected with program developers who can make their vision a reality.

The selection process, on the other hand, may not be so easy. The fact is, mobile marketing conferences attract hundreds of vendors, and picking the right one can be like trying to find a needle in the proverbial haystack. So what should you look for? Here are a few tips.

• Look for a developer that’s familiar with your industry. If you’re in the finance field, it won’t do you much good to pair up with a developer that’s experienced in building entertainment apps – unless, of course, you’re looking for an artistic edge. But familiarity with your industry should be top priority, otherwise you run the risk of your developer missing the mark.
• Go with experience. Ensure that anyone you work with has a proven track record of being able to deliver on time, to work within budget, and to create a superlative product.
• Don’t let cost be the determining factor. You know the old saying: you get what you pay for. When discussing price, always bear in mind the fact that taking the inexpensive route could result in you getting a substandard program that will do more harm than good for your application marketing aspirations.

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