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Newsstand
August 2, 2011
The Top 3 Rules of Mobile Marketing
[DMA11]
One of the latest, greatest additions to every company’s marketing tool box involves the rapid evolution of mobile technology—and mobile marketing trainings are beginning to take increasingly greater precedence among a legion of tech savvy businesses eager to cash in on the smart phone cow. But you don’t have to necessarily participate in a seminar to understand the three most fundamental rules of mobile marketing.
- Keep it personal. Just as you wouldn’t ring up a customer at any old hour of the day to deliver a prerecorded message on today’s specials, so should you avoid sending generic SMS blasts to those that have been gracious enough to allow you access to their mobile devices. Even though they’ve opted in to your marketing campaign, you should treat your customers with the utmost respect. Personalizing your SMS messages—which includes only delivering information they’ve expressed interest in hearing about—is key.
- Hold the door open. Although you might think that giving customers the option to opt out of SMS marketing easily is an invitation to exit, you’ll do far better in keeping them around longer if they know where the door is.
- Pay attention to your timing. Nothing screams “incompetence” louder than a Happy Easter message in June, or notification of a Christmas discount before Halloween’s even happened. If you’re going to deliver time-sensitive marketing messages, be sure they’re scheduled accordingly.
Mobile marketing basics require little more than ingrained social skills. But there’s far more to achieving runaway success than knowing when to say please, thank you, and excuse me. You can take several mobile marketing sessions, roundtables, and certifications to get the low-down on the latest mobile trends by registering for the DMA2011 Conference & Exhibition, a marketing event taking place this October in Boston.
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