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Newsstand
July 21, 2011
Viral Marketing in 3 (Not So) Easy Steps
[DMA11]
The truth about viral marketing is that it’s near impossible to plan, and absolutely unpredictable. But there are certain things that you can do to increase your chances of a catchy marketing campaign taking flight.
- Keep away from the shock factor. This sounds counterintuitive, but in reality you don’t want your brand associated with something that could be offensive or shocking.
- Go for humor. Even if you take yourself far too seriously, your viral marketing campaign should indicate otherwise.
- Spread it around. A successful viral campaign uses all social media platforms available, including those that might not be as popular as others.
Viral marketing is one of the most effective ways to call attention to your brand, but it’s not easy. If you’re racked your brain to the point where you’re no longer thinking straight and your previous efforts have gone nowhere, perhaps it’s time to hire a professional social media marketer who can look at your company from a fresh perspective, offer up creative ideas for a viral campaign that is integrated into your overall marketing plan - and implement them for you. It’s certainly worth a try.
The best place to make contact with an individual or company that offers this type of service is by attending industry conventions where you can meet people face to face and discuss your options. One of the biggest and most comprehensive on integrated direct marketing, DMA2011 Conference & Exhibition, is being held this October in Boston. If you’re able to, put some serious thought into attending. You’ll likely come away enthused, reinvigorated, and armed with a laundry list of new industry contacts.
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