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Newsstand
July 29, 2011
The Top 3 Reasons Social Media Works Better than Search Engine Marketing
[DMA11]
Social media advertising is growing in popularity for one reason: it works. As compelling as this reason ought to be, there are even more reasons why utilizing your brand’s social media presence to launch an advertising campaign is a smart idea.
- Social media advertising is far cheaper than advertising via search engines like Google, Bing and Yahoo—although it’s important that in order to maximize results, businesses continue to use both as a viable means of getting the word out about their brand.
- Advertising through social media platforms like Facebook and Twitter delivers far more specialized and easily quantifiable results. Whereas advertising though search engines is accomplished via certain keywords, advertising through an established social media presence allows you to better target
- The advertising competition via social media channels isn’t as high as it is when you go the search engine route, and has the potential of yielding far more profitable results.
Having a social media presence is critical for businesses that want to take advantage of the continually evolving technology, but it’s not enough to create a Facebook page and sit back and hope your business grows. If you’re unsure of how best to go about executing a social media advertising campaign, taking a crash course that’ll teach you the ins and outs may be in order. By attending the DMA2011 Conference & Exhibition in Boston, you’ll have access to guest speakers and numerous workshops that specialize in the many facets of social media, and can help get you on track to quick results.
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