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Newsstand
September 1, 2011
Dressing Up Your Facebook Page
[DMA11]
Let’s “face” it. As far as handsome goes, Facebook has a long way to go. Of course, anything that can point to itself as the “anti-MySpace” will have great appeal among the vast legions of people who jumped ship and hopped aboard the Facebook express—but there’s still room for improvement. If you’re considering building a Facebook page for business purposes and aren’t thrilled with its rather Plan Jane appearance, there are some things you can do to spice it up.
- Customize your Facebook page using free interfaces that allow you to “dress up” the appearance of your page and give it a more interactive feel. Up until recently, Facebook supported FMBL (Facebook Markup Language) to accomplish this, but in a recent announcement it was revealed that this method would soon be discontinued in favor of iframes.
- Participate on a frequent basis. There’s no better way to convey to your followers that the lights are on but nobody’s home than to go weeks without posting Facebook status updates or responding to comments and wall posts. Managing social media is about being “present.” If you don’t have time to keep up with it, don’t even bother building a Facebook page.
- Incorporate web analytics and software that will assist you in tracking leads. Unless you do this, you’ll never know if your efforts are working.
Building a Facebook page can be easy, but managing social media is a full time job. For more ideas on how you can get the most out of your Facebook page, don’t just take wild guesses. Talk to experts and professionals whose business it is to know these things. At the DMA2011 Conference & Exhibition, there will be hundreds of vendors and an expected 10,000 participants that you can talk shop with and from whom you can glean some of the best advice for turning social media from a one-off initiative to a larger part of your integrated marketing plan.
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