Newsstand

July 28, 2011
Back by Popular Demand - Preview Sessions for DMA2011 [DMA11]

Each year the DMA conference is packed with informative seminars and direct marketing courses, and DMA2011 is no exception. As part of the nine educational tracks at this year’s conference, DMA is bringing back 24 of the highest rated, best attended and hottest sessions. They’ll be fully updated with the latest information, trends and research by the industry-leading professionals who wowed audiences in 2010.

If you were at last year’s conference and missed some of these great sessions, there’s great news for you - DMA is giving you a second chance to see them! Use these previews to begin planning your schedule for Boston now so you won’t miss anything at the DMA2011 Conference & Exhibition. Choose from the top sessions in:

• Retention & Loyalty
• Real-Time & Trigger Marketing
• Data, Measurement & Attribution
• Creative & Production
• Cross-Channel Strategies
• Direct & Digital Marketing Fundamentals
• Brand, Social & Content Marketing
• Acquisition & Lead Generation
• Mobile Strategies

You’ll see just a few of the reasons why over 10,000 attendees come back year after year. With a packed schedule including educational sessions, thought leadership modules, networking events and an exhibition hall with over 350 vendors and solutions providers, DMA2011 sets the standard as the global event for real-time marketing.

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