Newsstand

August 12, 2011
Integrated Insights into Integrated Marketing [DMA11]

With so many concurrent sessions available over the nine educational tracks offered at DMA2011, it may be hard to select the options that will provide the best insights into integrated marketing. Since this is the only global marketing event that highlights the benefits of an integrated marketing campaign, DMA has made it easy for attendees to plan out an attendance strategy with its new Integrated Insights. These hand-picked blocks of sessions take attendees through the key steps of integrated and real-time marketing. There are three paths - beginner, intermediate and advanced. The beginner path, for example, includes the following recommendations:

• “Direct Mail Fundamentals” - Direct & Digital track
• “Cosmo, Direct Mail, and Testing” - Acquisition & Lead Generation track
• “12 Things Your Boss Doesn’t Know About Social Media” - Brand, Social & Content Marketing track
• “New England Patriots Score with Cross-Channel Marketing Strategies” - Cross-Channel Strategy track
• “Direct Marketing with Social Media” - Direct & Digital Fundamentals track
• “Social CRM: Leveraging New Data to Inform CRM” - Brand, Social & Content Marketing track

Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. By following the Integrated Insights recommendations, you can be one of the lucky ones who gets a true integrated marketing education from six targeted sessions in just three days.

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