Newsstand

August 8, 2011
Crossing Over Into Cross-Channel Marketing [DMA11]

In today’s crazy communications world, customers and prospects switch media in rapid-fire succession. One moment they’re on their smartphone sending a Tweet and the next they’re on a laptop updating their Facebook status or reading an RSS feed. Then they might decide to do some online shopping before settling down to watch TV.

To reach target consumers at the precise moment they need help or are ready to make a purchase, today’s marketers need the ability to communicate and advertise on multiple platforms. Cross-channel marketing is the tricky discipline of listening to customers and engaging them with a consistent message, no matter what media they happen to be using at any given time. If your company is still focused on single channel marketing, it’s time to cross over and start using cross-channel marketing to communicate.

Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. DMA believes this topic is so crucial that one of the nine educational tracks will focus solely on cross-channel strategy, while one session of the Sunday Master Class will also cover this topic. DMA2011 brings it all together so you’ll have the perfect opportunity to learn cross-channel marketing.

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