Newsstand

August 18, 2011
Putting it all Together with an Integrated Marketing Campaign [DMA11]

Integrated marketing involves coordinating all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. That certainly sounds simple enough!

Today’s marketers are learning that there is more to integrated marketing than just applying the same principles of direct marketing to other media. Online marketing techniques may differ from traditional media strategies, but both need to work together and support each other. Long-time marketers know that messages shared in advertising and direct mail increase both awareness and response. Integrated marketing can boost sales even further by stretching those messages across several communications outlets to create an even more unified vision in consumers’ minds. When presented in a planned sequence, marketers can help consumers move from the stages of curiosity and interest to purchase.

If your job requires you to manage marketing campaigns across many channels, present a consistent message, and still hit projected goals, then you should be one of the over 10,000 attendees who will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. You’ll learn how to put it all together with an integrated marketing campaign while networking with thousands of your peers at DMA2011.

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