Newsstand

August 20, 2011
Get an International Feel at DMA2011 [DMA11]

Just when you think you’ve mastered the techniques of managing an integrated marketing campaign, the boss throws you a curve ball and asks you to develop a global marketing strategy. Now what? Will you be able to apply what you’ve learned about domestic multimedia marketing to international markets, or will you need to develop a totally new strategy?

Some companies might try to rush into new markets without taking the time to learn about the culture, or the differences and similarities between the new markets and their own. The more you can understand about the people and the unique needs of the markets you are entering, the better your global marketing efforts will be.

If you’ve been tasked with developing a global marketing strategy, then the International Services Pavilion at DMA2011 is the place for you to start. It will be packed with products and services that can help expand and improve your global marketing efforts overseas.

Start making your plans now to join the over 10,000 attendees who will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. You’ll get an international feel and learn how to make smarter decisions when marketing internationally. Ciao!

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