Newsstand

July 26, 2011
Mobilizing for Mobile Marketing [DMA11]

Remember “dialing” a phone, before the advent of touch-tone phones? Today's consumers have been just as quick to abandon land lines and desktop computers in favor of mobile phones and wireless networks. If you haven't already started, it’s time to begin mobilizing for this next stage in building an integrated marketing strategy - communicating and engaging with consumers through any mobile device or network.

With more mobile devices coming onto the market each month, the savvy marketer needs to keep up to date with the latest in mobile technology, and how to use it to gain the best results. The Mobile track at DMA2011 offers sessions on mobile, mobile devices, and location-based services that provide marketers with unsurpassed opportunities to reach out directly to where their audience is at any given time. During breaks, conference attendees can visit the cutting-edge Mobile Marketing Hot Spot Pavilion and speak directly with vendors about adding these marketing tools to their integrated marketing program.

Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. They’ll attend marketing workshops, a master class and ask-the-experts roundtables to learn about the latest in mobile marketing, and then return to their office to keep mobilizing their own mobile marketing strategies.

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