Newsstand

July 31, 2011
Text Marketing Comes of Age [DMA11]

Everyone has seen them at restaurants and family gatherings - teenagers and now even adults who are capable of sending and receiving hundreds of text messages a day. Some people have come to think of texting as an idle distraction, but smart integrated marketers are now beginning to look at the revenue-generating potential of text message marketing.

They’re learning how to engage potential customers with targeted messages delivered at precisely the right moment. And they’re reaping the benefits of unmatched reach to a medium that consumers always have with them, high read rates that are almost instantaneous, and redemption rates as high as 20% - all at unbelievably low acquisition costs. With results as strong as these, it’s easy to see why mobile marketing is receiving so much attention.

As today’s teens grow into tomorrow’s consumers, text marketing will become an even more important ingredient in your integrated marketing strategy. Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition. They’ll attend marketing workshops, a master class and ask-the-experts roundtables to learn about the latest strategies in text message marketing. They might even send the boss a text about ideas that can help their company make more money!

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