Newsstand

July 13, 2011
Three Great Reasons to Show Up Early for the DMA2011 Conference [DMA11]

Every time you look, it seems like there’s another compelling reason to block out time for this year’s DMA marketing conference. The exhibition hall and main educational sessions and run Monday through Wednesday, but there’s a lot of action going on before the conference, too. DMA2011 has put together three exciting events for those who want to get even more out of the strategic gathering.

The two-day Strategic Summit, “Breaking Down the Walls: Customer Intelligence’s Role in Driving Business,” offers an in-depth opportunity for vice presidents, directors and upper-level managers from a variety of organizations to come together to exchange ideas, share insights, voice concerns, and strengthen the business relationships that are so crucial to success. Sunday’s Master Class is an advanced full-day track designed for experienced marketing professionals. Perfect for both beginner and intermediate level marketers, the two-day Pre-Conference Intensives are designed to give attendees a competitive edge over their peers with an outstanding assortment of educational content on nine marketing topics and channels, including Direct Marketing University and Fast and Furious Creative.

Over 10,000 attendees will discover the latest in integrated marketing and direct marketing at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston. DMA2011 is the only global marketing event that packs so many learning opportunities in before, during and after the main event. With so much to offer, it’s no wonder marketing professionals from all over the globe are already looking forward to October

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