Newsstand

July 14, 2011
Get the Latest B-to-B Marketing Content at DMA2011 [DMA11]

If you think direct marketing is all about business-to-consumer, think again. Business-to-business direct marketing is an equally important component of an integrated marketing strategy. Marketers who want to hone their capabilities will have plenty of opportunities at this year’s DMA marketing conference.

The action starts on Saturday and Sunday with a B-to-B Marketing Pre-Conference Workshop. This workshop covers marketing strategies and tactics for companies that sell directly to businesses, government, and institutions. Emphasis will be on basic through advanced multi-channel marketing techniques, applying unique business-to-business customer retention and acquisition best practices.

It continues on Monday and Tuesday with the B-to-B Symposium. The Symposium features some of the hottest new thinking in corporate direct marketing from all around the globe. Each of the four Symposium sessions will offer an in-depth dive into the very latest B-to-B thinking. Global B-to-B experts will discuss PURL strategies, nurturing relationships, interactive innovations, and integrating channels – all from a B-to-B perspective. Corporate direct marketing specialists can then take advantage of exhibits, workshops and networking events with their peers to gather more information.

Over 10,000 attendees will discover the latest in integrated marketing and corporate direct marketing at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston. DMA2011 is the only global marketing event that packs so many learning opportunities in before, during and after the main event. Specialists in business-to-consumer and business-to-business direct marketing will learn how to integrate all channels, including digital, to improve customer acquisition, retention and reactivation.

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