Newsstand

July 25, 2011
Mobile Marketing Options for Real-Time Marketers [DMA11]

As real-time direct marketers, we’ve only just begun to tap into the power of mobile marketing options. Since the market is growing so dramatically, we need to intensify our efforts to capitalize on the almost immediate consumer response to mobile contact. One new application is the use of mobile payment options, but there is still plenty of territory to explore in mobile strategies that already exist. In retail, for example, the use of digital coupons is expanding as consumers can now download coupons right at the point-of-sale. They can also be directed to simple web sites for immediate directions or contact information, or sent a satisfaction survey upon completion of a purchase event.

The decision about which strategy to use may depend on the size of the organization. Many mobile marketing channels make more sense for large enterprises, business-to-business or content firms, while others make more sense for small businesses. Text message or email campaigns are easily within reach for most small and mid-sized businesses. Even local, small businesses can take advantage of mobile-optimized, location-relevant tools that companies like Facebook, Groupon and others are creating.

Over 10,000 attendees will discover the latest in integrated marketing and mobile marketing options at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston. DMA2011 includes a Mobile Strategies track during the concurrent sessions, a Mobile Marketing Certification Workshop, and a Mobile Marketing Hot Spot pavilion. If you’ve got a question on mobile, the answer is at DMA2011.

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