Newsstand

July 28, 2011
What’s Ahead for Social Media? [DMA11]

The end of each year is traditionally a time to start thinking about laying out an integrated marketing plan for the coming year. Anyone involved in building a social media presence for their own company or for clients can get a head start on this process at DMA2011. After the paradigm-shifting changes we’ve witnessed in just the past few years, 2012 is bound to be full of even more challenges and opportunities for marketing with social media.

Since over 80% of consumer purchases already start with an internet search, and social media produces very high conversion rates, DMA2011 will pull together the latest information from industry-leading experts and vendors and present it all in one convenient location. Attendees will learn about the latest viral marketing ideas, talk one-on-one with industry gurus about Facebook advertising tools, and network with thousands of industry peers and thought leaders from around the world to spot the newest and most effective strategies.

Over 10,000 attendees will discover the latest trends in marketing with social media at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston, MA. DMA2011 is the only global marketing event that packs so many learning opportunities in before, during and after the main event. Educational opportunities will include a Pre-Conference Intensive; a Brand, Social & Content Marketing Track in the concurrent sessions; and a Post-Conference Certification workshop. By the time they leave, attendees will have all the information they need to make powerful social media choices for 2012 and beyond.

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