Newsstand

July 30, 2011
Integrate Facebook Marketing Tools at DMA2011 [DMA11]

Facebook is not just for telling the world what you ate for dinner anymore. Serious direct marketing professionals take advantage of Facebook advertising tools to develop a business-networking platform for business-to-consumer and business-to-business marketing strategies. They use the social media site to market and build brand awareness, promote their business in a way that is more consistent and complete than public relations, and target niche audiences like never before. Facebook is responding to the increasing demand for more powerful ways to market products and services by introducing new applications all the time.

Beyond maintaining a Facebook page and using it to provide business status updates, Facebook advertising tools include social ads and sponsored groups along with their free networking and event marketing opportunities. Users can also send secure, private messages to prospects and clients, conduct polls, and connect the company’s website pages to Facebook. Every time somebody clicks that they “like” something from your site, that’s free advertising for you!

Over 10,000 attendees will discover the latest trends in integrated marketing and Facebook advertising tools at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston, MA. DMA2011 is the only global marketing event that packs in so many learning opportunities before, during and after the main event. Educational opportunities will include a Pre-Conference Intensive, a Brand, Social & Content Marketing Track in the concurrent sessions, and a Post-Conference Certification workshop. Attendees will be able to learn how to get the most from Facebook advertising tools.

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