Newsstand

July 29, 2011
Get the Latest Viral Marketing Ideas at DMA2011 [DMA11]

Searching for a viral marketing idea to spread your company’s message in an easy and cost-effective manner? Similar to those entertaining videos online that get millions of hits around the world, the purpose of using social media for business is to promote action and referrals through the social network - a more structured form of word-of-mouth advertising.

Viral marketing ideas include writing pertinent and actionable blogs on topics of interest to your target audience. If readers like what you say, they’ll pass it on to their friends, who will pass it on to their friends. Any time current customers or high level prospects tell others to visit a video, web site, blog or Facebook page, you’re marketing successfully. The strategy lies in providing the right information at the right time in a way that’s memorable and appealing enough to initiate the viral activity. Marketers can also include some type of benefit for both parties in the viral marketing equation as a way of showing their appreciation.

Over 10,000 attendees will discover the latest viral marketing ideas at this year’s DMA2011 Conference & Exhibition, Oct 1-6 in Boston, MA. DMA2011 is the only global marketing event that packs so many learning opportunities in before, during and after the main event. Educational opportunities include a Pre-Conference Intensive, a Brand, Social & Content Marketing Track in the concurrent sessions, and a Post-Conference Certification workshop. Attendees will learn how to use the power of social media to spread their message.

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