Newsstand

July 22, 2011
Direct Marketing’s Best on Display at DMA2011 [DMA11]

The DMA2011 Conference & Exhibition is the premier event for gathering together the world’s thought leaders and cutting-edge vendors in one convenient location. At the heart of DMA2011 is the gigantic exhibit hall packed with the latest technologies, solutions, products and services from some of the most respected names in the marketing world. From specialized pavilions that make it easy to quickly locate and compare similar products to expansive rows of traditional booths that house some of the biggest marketing giants, the only problem you’ll have is figuring out where to start. Specialty pavilions include:

Social Media Plaza, co-sponsored by Social Media Society. This pavilion will include everything from start-up businesses looking to showcase their latest social technologies to industry gurus with giant displays. Attendees seeking everything from SEO to Twitter optimization should head directly to the plaza to get their fill.

Mobile Marketing Hot Spot is co-sponsored by urmobile and neustar. Join leading mobile solution providers at another new cutting-edge pavilion. Be a part of the excitement and energy that is mobile marketing's meteoric rise as a viable channel with a reach of 250 million customers and growing.

The Next Generation Arena is a special section designed for start-ups and small businesses, regardless of product or service offerings.

International Services Pavilion is for exhibitors with products and services that will help attendees expand and improve their global marketing efforts overseas. Exhibitors here provide resources that will help attendees at the DMA conference successfully navigate business overseas, compete in a global marketplace, and make smarter decisions when marketing internationally.

DMA2011 also expands the education experience beyond the session tracks as attendees will find focused education on the show floor. Several of the featured category Pavilions include a presentation area where exhibitors will have an opportunity to share their expertise. The Specialty Pavilions that will feature these presentations are the Social Media Plaza, the Next Generation Arena and the Mobile Marketing Hot Spot.

The centrally located DMA2011 Town Square will feature the Solutions Showcases which will take place on Monday. The Town Square will also be the place for DMA’s Town Hall discussion on the topic of “Age of the Customer-Owned Data: A World View When the Customer is Truly in Control.”

Over 10,000 attendees will be learning about the latest in integrated marketing at the DMA2011 Conference and Exhibition Oct 1-6 in Boston - the global event for real-time marketers. If you’re looking for top technologies and cool tools to get the job done, the DMA2011 Exhibit Hall has everything you need, all under one roof.

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