Newsstand

July 25, 2011
Big Names Head Roster of Keynotes at DMA2011 [DMA11]

DMA2011, the global event for real-time marketers, will bring real-time marketing to life through visionary thought leaders and expert practitioners from major global brands. This extraordinary line-up of keynote speakers and panelists will provide unique perspectives on how each leverages data, optimization strategies, and marketing trends to leapfrog their competitors through true integration and customer engagement.

Keynotes start during the weekend, along side of the Strategic Summit and Pre-Conference Intensives, prior to the main conference kickoff. Saturday’s keynote will feature Heidi Browning, Senior Vice President, Strategic Solutions at Pandora Radio speaking on “From Insights to Action: Using Consumer Insights to Create Value for Customers and Drive Results for Brands.” Sunday’s keynote speaker will be Christa Carone, Chief Marketing Officer at Xerox, who will speak on “Are You Talking to Me? Mastering Relevant Messaging through Mass Customization.”

Monday’s keynote speakers are leaders in the social media revolution. DMA2011 will present two powerhouse keynotes that will excite and inspire attendees on the first day of the main conference. The opening keynote is “Open, Informed & Engaged: A Changing Communication Landscape” from Biz Stone, Co-Founder of Twitter. Social media and the platforms used to connect with customers have forced our brands and business to function in a landscape that’s more immediate — a real-time, 24/7 cycle. Biz Stone will discuss the impact of this changing landscape and how today’s real-time marketer can evolve and capitalize on it.

The evening locknote address is “Social Change through Social Media: How the Web is Changing the Way We Live, Do Business and Organize” from Randi Zuckerberg, Director of Market Development & Spokeswoman for Facebook. As Facebook’s Director of Market Development, she is helping to expand the Facebook family even further into the social networking stratosphere. She is one of the brand’s greatest spokespeople and is intent on spreading the word and keeping Facebook the premier social networking site. Randi will share insights and real-world scenarios of how social media power has and continues to change the way we live, conduct business and organize ourselves.

On Tuesday there will be a new Dual Keynote: Front End of Innovation — An Insider’s View. John Kennedy, Vice President, Corporate Marketing at IBM will speak on “Smarter Commerce, an IBM Insider View” and Alan Moss, Director, Global Online Sales atim w Google will provide “A Google-opic View of Global Online Sales.”

The conference wraps up on Wednesday with An Executive Roundtable: Marketing's Next Wave and Internet Trends. Scheduled roundtable participants include Clara Shih, Founder & CEO of Hearsay; Evan Cohen, General Manager of Foursquare; Dan Cathy, President & COO of Chick-fil-A; and Lauren Vargas, Director of Community of Radian6.

Over 10,000 attendees will learn about the latest in integrated marketing at the DMA2011 Conference and Exhibition, October 1-6 in Boston - the global event for real-time marketers. Attendees will walk away not only inspired, but also with actionable insights to positively impact their real-time marketing efforts.

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