Newsstand

July 18, 2011
The Importance of Brand Personality in Digital Marketing [DMA11]

Creative marketing techniques are critical for any company involved in digital marketing, but it’s important not to lose sight of the basics when reaching for the stars. This is a mistake that far too many companies make. In a lot of ways, it’s like spending all of your effort in building a luxurious roof when you don’t even have the walls up yet.

One of the most basic digital marketing techniques is the development of a unique voice. Every company has one. It’s just a matter of finding out what that is, and amping it up so that everybody can hear. And what’s the single most important element of any unique voice? Personality.

That begs the question: how do you infuse your company brand with personality? Sure, you may have loads of it on your own – but you’ve got to figure out how to reflect it in your digital marketing campaign, which can be a feat for some people. One of the best ways to figure this out is to study the approach taken by experts who know about the development of “brand identity” as one of the major cornerstones of creative marketing techniques.

The trouble is, while you’re busy studying the rest of the world is moving ahead at a steady clip. The best possible scenario? Attend as many digital marketing seminars as you can. They offer you the opportunity to get a crash course in creative marketing techniques through workshops, keynote speeches, and face to face conversations with others in your field. The DMA2011 Conference and Exhibition is a perfect opportunity to get yourself up to speed on the latest digital marketing techniques.

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