Newsstand

July 22, 2011
Multichannel Marketing on YouTube and Vimeo [DMA11]

Multichannel marketing requires that you make full use of the unique features inherent in all social media platforms. This doesn’t mean that you have to open yourself up to receiving instant chat messages from all of your Facebook friends if you’re using Facebook to promote your business (although really, that’s not a bad idea – at least until you’ve got way more followers than you could possibly handle chatting to in a single sitting). But it does mean that you should make full use of available free video sites like YouTube and Vimeo to accentuate and unify your marketing campaigns.

The thing is, a lot of companies see these kinds of video driven media sites as little value to them – especially those companies that have no video content to promote. But there’s lots you can do with YouTube, Vimeo, and other free video sites to help out in your multi channel marketing aims that you might not have considered. Here are a few ideas:

- Create a video podcast. If you’re already blogging, it should be relatively simple to create a video version of your written text. With the right software, you don’t even have to produce actual video. You can use stock images against a voice recording reading your blog aloud to bring even more exposure to your company.
- Invite testimonials from customers. You might be surprised by how many people will be willing to turn on their web cams and record a short testimonial for your company, which you can in turn use for promotional purposes.
- Instructional videos. Again, it’s not necessary to hire actors or a film crew. You can use stock imagery to create a video that you can use for multi channel marketing purposes across various social media sites.

If you’re looking for more ideas on how you can use video sites for social media marketing, pay a visit to the DMA2011 Conference and Exhibition. You’ll hear from experts across all fields of marketing as they discuss current and future multichannel marketing trends.

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