Newsstand

August 13, 2011
Staying Ahead of the Curve with Search Engine Optimization Changes [DMA11]

Search engine optimization has come a long way in just the past few years. Site optimization has evolved far beyond previously successful methods of keyword-stuffing web content in the hopes of attracting the attention of interested customers. Google is leading the charge to help web surfers differentiate between trash content and quality content, and the rest of the search engines are following in suit.

But what do these changes mean for you and your company’s search engine optimization efforts? Here are a few site optimization tips to help you stay abreast of recent and continuing search engine changes.

- Update your website content regularly. Having frequently updated content is one of the key strategies to getting your website to show up at the top of SERPs.
- Ensure that your website content is of high quality. Search engines are in the process of designing improved algorithms which can tell the difference between keyword-stuffed fluff and legitimate information.
- Perform keyword research to determine which keywords will be the most effective at driving traffic to your website.

Search engine optimization is at the heart of direct marketing because your company’s website acts as the universal “Point A” for all of your efforts. In order to learn more about site optimization and how it impacts your direct marketing efforts, it’s important to stay on top of developing trends. The best way to do this is by attending industry conferences and trade shows like the upcoming DMA2011 Conference & Exhibition in Boston, an event that’s predicted to bring in over 10,000 marketers like yourself under a single roof from October 1 through 6. For more information on how you can take part in this important industry event, visit www.dma11.org.

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