Newsstand

August 20, 2011
Are You Too Experienced to Take a Digital Marketing Class? [DMA11]

You don’t have to take digital marketing classes to learn how to market effectively in the 21st century, but it sure can help speed up the learning curve – especially if you’ve got a lot of catching up to do. If you’re looking to do just that, the possible crash course method is to attend as many direct marketing and email marketing seminars as you can. Here’s a preview of some of the things you’ll learn by doing so.

• Email marketing is an art. Using mass emails to broadcast your services is ineffectual unless you package it with compelling content your customers will want to get their hands on.
• Joining online conversations is critical to establishing yourself as a trusted voice and authority in your field, but timing is everything when it comes to doing so.
• Social media marketing isn’t free, even though you might have been led to believe so. There’s a lot that you have to invest in social media in order for it to fly right.
• Email marketing remains the most effective method of direct marketing, but you shouldn’t put all of your eggs into one basket.

Even if you’re already well versed in all methods of effective digital marketing, there's always more that you can learn in digital marketing classes. Brush up on old skills, and gain insight into what the future holds by attending an email marketing seminar hosted by industry experts who know what’s coming down the road. Unless you’ve got precognitive abilities, we’re willing to bet this is something that everyone of all levels of expertise can benefit from. If you’re interested in either, take a look at the roster of events happening at the DMA2011 Conference & Exhibition in October. If you don’t find at least three things of extreme interest, you’re not looking hard enough.

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