Newsstand

August 17, 2011
The Importance of SEO in Today’s Mobile and Social World [DMA11]

These days, with the emergence of mobile technologies and the explosion of social media sites, more companies are looking to capitalize on the possibilities that exist outside of what are now considered “traditional” methods of digital marketing – email and search engine optimization (SEO). But SEO importance can’t be overlooked as one of the most effective methods of digital marketing. Here are a few things you can expect to learn by attending the DMA2011 Conference & Exhibition, a combination direct marketing and search engine expo happening this October.

• As the primary tool used to drive traffic to your business website, the importance of SEO can’t be overstated.
• Using smart SEO methods will help you gain visibility for your social media profiles, which in turn will bring traffic to your company website.
• High SERP rankings not only brings you more business, but it also helps establish your company’s reputation as a leader in your industry.
• The more search engines change their ranking criteria, the more important it is to stay up with the latest developments in effective SEO. What this means is that your education on SEO is never complete.

You can learn more about the importance of SEO in today’s mobile-centric/social media driven world by talking to your peers, listening to the experts, and taking workshops that’ll bring you up to speed on the latest techniques. If you’re into getting all three done at once, pay a visit to Boston this October for the DMA2011 Conference & Exhibition. See the roster of speakers and workshops by visiting www.dma11.org and reserving your spot.

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