Newsstand

July 27, 2011
Think You can’t Learn any more about Social Marketing? [DMA11]

If you want to learn social marketing – really learn it – then the best possible advice that you can get is to attend a social networking seminar or two. Or three. Or three dozen. The more the merrier, as they say, and the truth is that you can never learn “too much” about any one subject.

So what’s stopping you? Even if you think you know all there is to know about social media marketing, you probably don’t. Here are just a couple of developing trends in social media marketing that’ll remind you of the importance of staying informed by attending a social networking seminar or conference.

• Customer engagement is going to start getting harder. The more companies take to social media, the less easy it’ll be for consumers to notice you because of all the racket. Coming up with creative ideas to market yourself is something you can learn at a social networking seminar or conference.

• Mobile social media is exploding. There are more people with mobile phones in the world than there are people with computers, and smart phone affordability and accessibility is skyrocketing. A ntegrated marketing conference can teach you how to get started on your mobile social strategy.

• You have to measure your results. Don’t take wild stabs in the dark – that’s no way to learn social marketing. Software programs that deliver analytics that tell you if you’re doing something right or wrong will become even more critical in the coming years.

Finding social media marketing education isn’t as hard as you might think it is. All you have to do is keep your eyes and ears open. One of the most prominent integrated marketing events, the DMA2011 Conference & Exhibition, is happening in Boston this October. Visit www.dma11.org to find out how you can register to attend.

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