Newsstand

September 22, 2011
Pandora’s Heidi Browning to Speak on Using Customer Insight to Drive Results [DMA11]

Successful email and social media marketing thrives on engagement with your customer base. Involving your customers in the conversation is critical not only for increased exposure to your company brand, but can also be incredibly useful for determining a company’s future direction. One person who knows a lot about this is Heidi Browning, Senior Vice President of Strategic Solutions with one of the world’s premier music streaming services, Pandora. Her scheduled keynote speech at the DMA2011 Conference & Exhibition in Boston will shed light on this critical aim.

Browning’s experience using the insights of customers toward the development of new and innovative ideas and processes underlines the importance that fostering conversation with your customer base can have. But it’s not enough to simply listen – knowing how to take action and what direction to take is the next logical step in achieving quantifiable results.

Her speech will focus on not only the importance of listening to the feedback of customers, but also of studying customer behavior to anticipate trends and respond to demand rapidly. Taking this approach has kept Pandora relevant in today’s constantly evolving online environment, and attendees of Browning’s keynote speech will likely discover new and innovative methods of “listening” to customers and adapting their services to meet demand.

For more information on how you can take part in Heidi Browning’s keynote speech in October at DMA2011, visit www.dma11.org and register you spot today.

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