Newsstand

September 15, 2011
Viral Marketing through Video [DMA11]

At one point or another, everyone has experienced writer’s block. It even happens to professional writers whose full time job it is to come up with interesting ideas on a daily basis. If you’re a small business owner struggling to keep your social media marketing campaign alive, writer’s block can have a damaging impact on your ability to stay relevant. Which is the reason so many businesses turn to publishing videos online instead. Add to that the fact that videos have the potential to go viral in a way that articles don’t, and you’ve got the seed of an idea that can bring explosive business your way. Here are a few viral marketing ideas to help give your video campaign a boost.

How-to video tutorials. Most viral videos online don’t have high production values, so you don’t have to worry about getting an A-list production company involved. The most important element of a video is content. Focus on that.

Invite guest videos from your online community of followers. This can help create increased buzz for your online videos.

Record a Q&A with an expert in your field. One of the best ideas is to attend conferences and trade shows, where you can get short but valuable screen time with people that will bring your video blog high visibility.

Viral marketing ideas can be hard to come by, especially when you consider that creating a viral video is a bit like catching lightning in a bottle. But ideas for new approaches are constantly being developed by social media marketing gurus, the likes of which will be in abundance at the forthcoming DMA2011 Conference & Exhibition in Boston this October. If you register now, you can sign up to attend keynote speeches and workshops from thought leaders who will help put you on the right track to creating an effective and impactful viral video.

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