Newsstand

September 15, 2011
Striking while the Iron’s Hot – Text Marketing Ideas from the Textperts [DMA11]

With the proliferation of affordable mobile devices that are capable of doing things that desktop computers weren’t even capable of doing 10 years ago, businesses that employ methods of advertising via text stand to see significant increases in sales and traffic as a result of this powerful digital marketing strategy.

The statistics around advertising via text are incredibly encouraging. They tell us that 35 percent of all customers who have relevant and timely text ads delivered to their mobile devices end up acting on the opportunity. But there’s far more to advertising via text than simply firing off a message and hoping a recipient will find it relevant. Employing a smart digital marketing strategy to determine the maximum effectiveness of a campaign before it’s launched is imperative.

If you’re at a loss as to how to make this happen, or if you’re discovering that your digital marketing strategy isn’t having the effect that statistics indicate they should – or even if you’re seeing encouraging numbers but want to learn how to raise them even higher – there’s plenty to be learned by attending the DMA2011 Conference & Exhibition this October. Not only will you be able to attend workshops and hear speeches from thought leaders about best practices in text advertising and lead generation, but you’ll also have the opportunity to talk to others like yourself and discover ideas that may not have occurred to you. Find out more about DMA2011 by visiting www.dma11.org.

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