Newsstand

September 28, 2011
Companies Can’t Manage Without Great CRM [DMA11]

CRM, or Customer Relationship Management, is a company-wide business strategy. It encompasses systems, strategies, software and processes to manage the organization’s relationships with its customers in an organized way. This includes building a solid database that contains all pertinent information, marketing and selling to qualified prospects, and providing outstanding service to customers. The benefits of a properly implemented system include increased customer satisfaction and loyalty, and possible word-of-mouth advocacy. Companies may also be able to win back lost customers by proving that changes have been made to whatever caused the customer to leave in the first place.

Effective customer relationship management can come in many forms, from making sure that online and internal communication systems are properly integrated, to offering products and services to customers who are most likely to want and need them, and providing several levels of communication opportunities to answer questions and respond to customer concerns. CRM systems for direct marketing also help companies identify potential clients and generate leads.

You can learn all about the latest customer relationship management tools and techniques at the October DMA2011 Conference & Exhibition so your company won’t have to manage without great CRM. Download a catalog now so you can plan the most effective use of your time, then visit the DMA registration page to lock in your place. Register by September 30 and save up to $200. Keep updated on the latest conference news on Facebook and LinkedIn, or follow us on Twitter: @DMA_USA / @DMA2011.

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