Newsstand

September 20, 2011
Direct Marketing Goes Mobile [DMA11]

It has always been a dream of direct marketers to be able to find perfectly targeted prospects or customers, and then communicate to them at exactly the right moment when they are most likely to make a purchase. With many of the advances in mobile direct marketing, that may no longer be such a dream. More consumers every day are finding that their phone has become a crucial part of their lives - they may even leave home soon without their credit card because their information will already be in their phone!

Today's consumers are constantly checking in to get their text messages, read email, or visit their Facebook page. Marketers are finally beginning to make inroads on the commerce side as well, with over 16% of consumers now reporting that they’ve made a purchase as a result of receiving a smartphone message. Some areas that may well emerge as the next big “things” in mobile direct include SMS, location-based services and mobile commerce.

Get on the mobile direct marketing bandwagon at the October DMA2011 Conference & Exhibition. Download a catalog so you can plan the most effective use of your time, then visit the DMA registration page to lock in your place. Register by September 30 and save up to $200. Use the handy Agenda-At-A-Glance to plan exactly which pre-conference intensives and concurrent sessions you’ll want to attend. Keep updated on the latest conference news on Facebook and LinkedIn, or follow us on Twitter: @DMA_USA / @DMA2011.

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