Newsstand

September 16, 2011
Short Messages make Great Advances with SMS Marketing [DMA11]

Since it feels like everybody is using cell phones to communicate these days, it’s hard to believe that the first person-to-person SMS text message was only sent in December 1994. The first advertising message didn’t appear for another six years. Since 2000, though, SMS has grown rapidly, becoming the largest data service by number of users in the world.

It’s now crucial to incorporate SMS marketing as part of an integrated marketing strategy. Consumers are already wired in, with strong representation across all of the most desirable demographic target groups. The direct marketer’s job is to find those people and communicate with them in a way that will most effectively motivate the desired action. This may require more segmentation and targeting than traditional direct marketing campaigns, but the potential outcome will be well worth the investment. Those organizations that can use SMS marketing to engage consumers and create conversations will be able to provide more product information, buying recommendations, or requested action steps than ever before.

Learn about the latest advances in SMS marketing at the October DMA2011 Conference & Exhibition. Download a catalog so you can plan the most effective use of your time, then visit the DMA registration page to lock in your place. Register by September 30 and save up to $200. Use the handy Agenda-At-A-Glance to plan exactly which pre-conference intensives and concurrent sessions you’ll want to attend. Keep updated on the latest conference news on Facebook and LinkedIn, or follow us on Twitter: @DMA_USA / @DMA2011.

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