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Newsstand
September 24, 2011
Multimedia Marketing – The Pitfalls of Do It Yourself Learning
[DMA11]
Despite what you might have surmised or what you may have been told somewhere along the line, multimedia marketing isn’t intuitive. Sure, there are many people who know marketing as if it were their first language, but that sort of instinct is something that few possess and the majority of us must learn. With that in mind, where do you go to get the digital marketing tools necessary to really learn multimedia marketing the way it ought to be learned?
You can always opt for the do-it-yourself method, but that route is fraught with pitfalls, including the following:
- Getting ahold of old or outdated information. There are lots of multimedia marketing tips to be found online, but a vast majority are undated. By relying on these, you run the risk of learning things that have been proven not to work – only to discover their ineffectiveness after you’ve already invested valuable time and energy.
- Hearing advice from non-experts who present themselves as experts. It’s easy for people to misrepresent themselves online and far easier to fall victim to taking the advice of someone who doesn’t know what they’re talking about.
- Falling behind with cutting edge developments. Multimedia marketing is evolving so fast that the best practices that are published today may be completely ineffective by the time you read them.
By far the best method of getting the proper digital marketing tools to run an effective campaign is by attending conferences and multimedia marketing seminars. By doing so, you’re hearing the most updated information straight from the proverbial horse’s mouth, from the very movers and shakers that drive the evolution of digital marketing. At the DMA2011 Conference & Exhibition you’ll be able to do this, but you’ll also have the chance to take multimedia marketing classes from experts who can accurately predict where things are headed, as opposed to where they’ve been. Register to attend by visiting www.dma11.org.
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