Newsstand

September 29, 2011
Search Marketing Advantages for Smaller Companies [DMA11]

Learning search marketing might seem like something that only huge, uber-successful companies need to worry about. But in reality, it’s something that all small companies should jump on. Why? Because the smaller the company, the easier it is for them to make strategic changes to their search marketing campaigns that will allow them to compete with the titans of industry. With that in mind, here’s a list of other search marketing advantages that smaller businesses have over the big boys.

• The ability to publish relevant blogs and breaking news stories much faster. If you’re the head of your own company, all you have to do is write a blog post or an article for your website and you can have it published in a matter of hours. Larger corporations, however, have legal departments that publications have to go through for approval, creating a serious lag in the amount of time it takes to get any website content published.

• Since more content equals more search engine hits, your speed of publication can also directly impact your search engine ranking. Since a smaller company doesn’t have to jump through hoops to get web copy published, they can often position themselves to rank higher on internet search engines.

• Changes to search engine algorithms dictate changes to search marketing methods. Smaller companies are agile enough to be able to perform an about-face in their procedures quickly, whereas larger companies take forever to halt and change course.

Learning search marketing is actually more important for smaller companies because it can level the playing field in a way that’s never been possible before. To discover even more search marketing advantages and to learn how to run a tight campaign, register for one of the many workshops on search marketing taking place in October at the DMA2011 Conference & Exhibition. Sessions will be led by experts in the field, and will give companies of all sizes the knowledge necessary to gain a competitive advantage in search marketing. Visit www.dma11.org for more information.

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