Newsstand

September 30, 2011
Making Your Site Visible through Search Marketing Basics [DMA11]

Understanding SEO importance for your company’s online visibility is about as elemental as it gets. You can have the coolest website on the planet and an even more impressive blog with the kind of writing that earns die-hard followers – but if you don’t learn search marketing basics and you don’t buy into the importance of SEO for your site, it might as well be completely invisible.

The thing is, most people are reluctant to buy into the importance of SEO because they really don’t know all that much about it. And you can’t exactly put any stock in its feasibility unless you have some sort of basic comprehension of how it works. Therefore, the answer lies in education. But with so many outlets of information available online, how do you know who to trust for the right answers?

You don’t. And so it makes perfect sense to venture into the “real world” in search of that information, by attending the upcoming DMA2011 Conference & Exhibition in Boston. Offering courses for certification in search marketing basics (as provided by the Fundamentals of Search and Website Architecture) DMA2011 is a perfect opportunity to get educated by thought leaders in the field of search marketing. For a full list of courses, workshops, and labs being held at this year’s DMA, visit the website where you can register to attend.

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