Newsstand

September 30, 2011
Managing Social Media – 24/7 or Slow and Steady? [DMA11]

With the explosive growth of online marketing campaigns taking up the lion’s share of marketers’ time and resources, managing social media has become a hot button issue. But is it absolutely necessary to spend every spare waking hour operating your company’s social media marketing campaign, or is it simply enough to put in a bit of effort every day and let it flourish on its own?

There are actually two different schools of thought on this issue that each have what sounds like perfectly legitimate arguments. The first school of thought states that since an online marketing campaign doesn’t cost any money but can yield significant ROI, it makes all the sense in the world to dump all of your resources into it, around the clock.

The second school of thought, which opts for a more balanced approach and seeks to blend the online marketing campaign with other more traditional efforts, tells us that it’s entirely possible to achieve dramatic results with just a bit of effort on a daily basis.

So which is right? That depends on who you talk to. At the DMA2011 Conference & Exhibition, you’ll have the opportunity to talk to literally thousands of people – and each one of them is very likely to have a unique opinion on the matter of managing social media. Your best bet? Go with what the experts are saying. To find out exactly what that is, register to attend DMA2011 where you can take intensive labs and in-depth workshops from renowned experts in the field of social media. Once you’ve heard what they have to say on the matter, you’ll be in a much better position to determine whether or not you’re investing too much time into your online marketing campaign…or too little. Visit www.dma11.org for registration and workshop information.

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