Newsstand

September 23, 2011
DMA2011 and the Long Term Benefits of Networking with Your Peers [DMA11]

It’s difficult to put DMA2011 into a box and define it with a brief sentence. Yes, it’s a direct marketing conference aimed at educating as many people as possible during the course of a single week – but it’s a lot more than that, too. Even if you forget for a moment the innumerable specialty sessions and workshops that’ll be taking place at DMA2011, attending simply for the networking opportunities could be worth the effort in and of itself.

Before you shrug off the importance of networking with thousands of others like yourself and sharing ideas for the development of digital marketing methods, consider these additional benefits of rubbing elbows with the right crowd.

• You’ll have the opportunity to meet with top level executives from companies all over the world. This is something that you’ll never have the opportunity to do if you opt for non-participation, and an opportunity that could result in a decidedly lucrative turn of events.

• Through your interactions with representatives of other companies, you could be laying the essential groundwork for future business partnerships.

• Name recognition has power. By getting your company name “out there” you’ll be serving to heighten your company’s profile among thousands of your peers, not to mention thought leaders in the industry.

• Simply passing through the DMA2011 exhibit hall will expose you to hundreds of vendors that offer cost effective solutions in the areas of mobile marketing, social marketing, email marketing, and more. This is a great chance to prospect the services of numerous vendors at a single time.

Opportunities like DMA2011 Conference & Exhibition don’t come around very often, and when they do you have to be ready and willing to leap in with both feet. If you’re in a leaping mood, visit www.dma11.org to register to attend and to check out the list of available conference packages.

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