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Newsstand
September 22, 2011
DMA2011: The Past, Present and Future of Direct Marketing
[DMA11]
DMA2011 is a truly unique event in that it focuses on the past, present, and future of digital marketing. And it does so in a way that ties everything together to deliver a valuable message to all attendees about the need not only to pay tribute to the trailblazers of recent days gone by, but also to keep an objective eye open for future trends that might just become standard methodology.
Paying Tribute to the Past
Each year, the DMA Conference & Exhibition offers direct marketing awards in several categories. Two of the most prestigious, the DMA Innovation Awards and ECHO Awards, both celebrate smart, creative advances in marketing techniques – but each does so with its own unique twist and with a decidedly specific focus.
- The DMA Innovation Awards are specifically for the techies whose job it is to design innovative and ground breaking technologies that improve efficiency in marketing.
- The DMA ECHO Awards pays tribute to the minds behind some of the most creative direct marketing campaigns of the past year.
Both awards are judged on the highest criteria and although nomination is surely a great compliment, it’s winning the award that can really cement a company’s reputation among the direct marketing community. The prestige that goes along with a win can also pay in significant dividends down the line with increased business.
Looking to Today
DMA2011 also keeps its feet firmly planted in the here and now, offering a rich catalog of workshops, labs, roundtables, and keynote speeches from experts in the field of digital marketing. Perhaps no better way exists for marketers, CEOs, and sole proprietors alike to get speedily educated in the methods that today’s uber-successful marketers are utilizing than by attending some of these learning sessions.
An Eye to the Future
The DMA2011 Conference & Exhibition is also a great portal for peering into the future of digital marketing, by acting as a showcase for hundreds of third party service providers who can help businesses achieve their marketing goals through their unique offerings. Each year the Exhibition Hall is where these companies converge to talk to interested parties and share their ideas for cutting edge marketing techniques and technologies. For companies interested in expanding the impact of their direct marketing efforts, the Exhibition Hall is the one place where some of the most valuable contacts are made throughout the entire marketing conference.
DMA2011 is, in many ways, a multi-dimensional universe all on its own. It gives recognition to yesterday’s thought leaders, focuses on the available technologies and marketing methods of the present, and looks ahead to the future of digital marketing. Register to attend by pointing your browser to www.dma11.org.
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