Newsstand

September 27, 2011
3 Online Marketing Trends to Jump On [DMA11]

Everyone’s looking for the latest, greatest online marketing strategy that will turn their brand into an overnight success. But some of the marketing tools that will prove to be supremely effective in the coming years are already among us, and you’re likely already familiar with them, even if you haven’t taken the time to implement them into your digital marketing campaign.

Location Based Marketing. With more smart phones out there than there are computers in people’s homes, it’s critical that digital marketers get on the bandwagon with location based marketing technologies. This begins with making your website mobile friendly but also includes ensuring that brick and mortar establishments with web presences have their physical location registered with search engines. This way, anytime someone in your geographical area performs a search, your establishment will be presented to them as a top search result.

Complex Analytic Software. It’s critical that all digital marketers measure marketing ROI as a basic means of determining what campaigns are working better than others. If you have a program that can present this information to you in a logical manner, it’ll be much easier to make changes to your digital media campaign or online presence that will result in positive changes. Otherwise, you’re making blind guesses and taking wild stabs in the dark.

Customer Engagement. Okay, this isn’t necessarily a “tool” and it certainly isn’t “new.” However, it is something that far too many companies overlook as a major part of their online marketing strategy. As the internet continues to become more populated with companies taking their marketing message to the cloud, customer engagement and relationship building will play an even bigger role. What better way to separate your brand from the others than by engaging your customers on a personal level while everyone else is scrambling to create the flashiest website or create a killer viral campaign? Old fashioned business ethics will always win out, with likability being key.

For more advice on turning your online marketing strategy into a success beyond your wildest expectations – yes, this is entirely possible – you’ve got to hobnob with the brains whose job it is to come up with new and effective marketing tools that’ll infuse your digital marketing campaign with something it may be sadly lacking: creativity. The DMA2011 Conference & Exhibition takes place in Boston and attracts dozens of high profile speakers, hundreds of technology vendors, and thousands of business leaders from across the globe. No better opportunity exists for you to catch up on the latest digital marketing trends and see the newest marketing tools available. Visit www.dma11.org for more information on this important industry event.

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