2006 Max L. Hart Nonprofit Achievement Award
DMANF Honors Chris Cleghorn of Easter Seals

On February 17, 2006 The Direct Marketing Association’s Nonprofit Federation (DMANF) honored Chris Cleghorn, Executive Vice President, Direct & Interactive Marketing at Easter Seals, as the 2006 recipient of its Max L. Hart Nonprofit Achievement Award. The award, which recognizes outstanding achievement by an individual within the nonprofit community, was presented at the annual Washington Nonprofit Conference.

“We are so pleased to be able to recognize the outstanding contributions that Chris has made to the nonprofit community,” said Senny Boone, executive director of DMANF and vice president for strategic alliances at DMA. “Not only is he a leader in creating and implementing fundraising campaigns, Chris goes above-and-beyond to share his experience and help others within the nonprofit community become better fundraisers.”

"Whether they realize it or not, most nonprofit organizations have felt the impact of Chris's leadership in postal matters and other key policy decisions protecting them in their fundraising efforts. For his steady and dedicated leadership, we owe him a great debt of gratitude,” added Craig Floyd, Chairman and Executive Director of the National Law Enforcement Officers Memorial Fund, and chair of DMANF’s awards committee.

Chris joined Easter Seals in 1983 to establish a comprehensive direct mail program and now oversees direct response fund raising for Easter Seals’ nationwide network of affiliates. In addition, he has responsibility for the development of Easter Seals’ integrated online marketing efforts, planned giving program, development services offerings and individual and major giving initiatives. Chris serves on the board of directors of the Direct Marketing Association (DMA) and is a member of the Advisory Council and Executive Committee of the DMA Nonprofit Federation. He is past Chair of the DMA’s Nonprofit Council, immediate past President of the Alliance of Nonprofit Mailers (ANM) and served on the DMA’s Committee on Ethical Business Practice. Chris continues to serve on the ANM board of directors, is a Certified Fund Raising Executive (CFRE) and a member of the Association of Fundraising Professionals.

The award was initially created in 1990 and renamed last year in honor of Max Hart of Disabled American Veterans, a longtime advocate, supporter and champion of professionalism for the nonprofit fundraising community. Previous recipients include Raymond Grace of Creative Direct Response, Morris Dees of the Southern Poverty Law Center, Roger Courts of the Sacred Heart League, Roger Craver of Craver, Matthews & Smith, and William Begley of the Christian Appalachian Project.

DMA Nonprofit Federation
1615 L Street, NW, Suite 1100, Washington, DC 20036
202.628.4380
nonprofitfederation@the-dma.org